BeyondFragrance Monogramm
BeyondFragrance
The CHOGAN world

Fourteen brands. One way of life.

Each brand tells its own story — yet they all share the same DNA: Italian elegance, high-quality ingredients and a modern understanding of indulgence, care and lifestyle.

Overview of all 14 CHOGAN brand worlds, from perfume to lifestyle
The brand world

Quality, diversity & a modern lifestyle concept

The Chogan Group stands for a modern lifestyle concept with high-quality products from various areas of everyday life. Rather than focusing on just one product category, the company brings together fragrance, beauty, household, wellness, home fragrance, luxury anti-aging and Italian lifestyle in one strong brand world.

The strength of the system lies in the combination of high-quality products, a modern brand world, a lifestyle concept, diversity, personal advice and community. From perfume to skincare to household and Italian indulgence, a holistic concept emerges for everyday life, beauty and lifestyle.

It is precisely this diversity that makes CHOGAN especially attractive to many customers and consultants.

High-quality perfumes with character

Olfazeta

Olfazeta is CHOGAN's exclusive fragrance line, delighting thousands of customers across Europe with intense, long-lasting scents. The fragrances are developed together with Italian and French fragrance specialists and follow modern, popular scent notes — for a luxurious experience at fair prices.

  • High fragrance oil concentration for strong longevity
  • Elegant fragrance compositions for women & men
  • Intense fragrances with high recognizability
  • Modern, elegant design
  • Ideal for everyday wear and special occasions
Care & Beauty

Aurodhea

Aurodhea stands for modern skin, body and hair care with carefully selected ingredients and stylish premium design. Many products contain popular active ingredients such as hyaluronic acid, aloe vera and argan oil — for a wellness and spa feeling at home.

  • Facial care, anti-aging, hair care & body care
  • High-quality ingredients: hyaluronic acid, aloe vera, argan oil
  • Elegant appearance
  • Modern formulations for daily use
  • Routines that feel like a spa moment
Household, reimagined

Brilhome

Brilhome combines effective cleaning with modern fragrance concepts and stylish presentation. Highly concentrated formulas, pleasant scents and modern design turn housework into a small moment of pleasure.

  • Laundry detergent, fabric softener, kitchen, bathroom, glass and floor cleaners
  • Highly concentrated formulas — sustainable and economical
  • Pleasant, long-lasting fresh scents
  • Modern design for a premium everyday feel
  • Practical solutions for the whole household
Essential oils & aromatherapy

LOLÜM

LOLÜM focuses on essential oils, aromatherapy and natural fragrance worlds for wellbeing, relaxation and balance. Highly concentrated fragrance oils with diverse profiles meaningfully round out the CHOGAN world within the growing market for home wellness, self-care and aromatherapy.

  • Essential oils & aromatherapy for mental relaxation
  • Highly concentrated fragrance oils with diverse profiles
  • Can be combined with diffusers for room fragrance
  • Typical uses: massage, sauna, wellness rituals
  • Natural scents for a spa feeling and self-care at home
Modern nail beauty

Like a Gel

Like a Gel is CHOGAN's nail beauty line — for everyone who loves well-groomed nails, enjoys modern colors and wants a salon look at home. A professional finish without a UV lamp or complicated studio setup.

  • Gel-like shine and long wear time without a UV lamp
  • Modern colors for beauty fans and social media content
  • Simple, clean application
  • Nourishing base and top coats
  • Fashionable seasonal and classic shades
Wellness, balance & an active lifestyle

Supplefit

SuppleFit is the health, wellness and food supplement brand within the CHOGAN world. The brand is aimed at people who want to live more mindfully, shape their everyday lives actively, support their wellbeing and combine nutrition with lifestyle. The focus is on everyday practicality, a healthy lifestyle, self-care and wellbeing — not classic bodybuilding marketing.

  • Food supplements, vitamins & minerals
  • Wellness & fitness support products
  • Metabolism and balance products
  • Products for an active everyday life
  • Modern, clean, sporty & wellness-oriented
Modern beauty & makeup with a caring effect

MONIAMORI

MONIAMORI is the modern makeup and beauty brand within the CHOGAN world, combining decorative cosmetics with nourishing ingredients. The brand stands for modern beauty design, expressive looks and trend-driven products — positioned as "beauty beyond make-up," meaning not just decorative cosmetics but a combination of care, performance and modern beauty culture.

  • Lip products, foundations, blush & highlighter
  • Multi-use sticks & makeup accessories
  • Vegan formulas & paraben-free recipes
  • Cruelty-free with nourishing ingredients such as aloe vera
  • Trend-driven beauty looks made for social media
Jewelry & lifestyle

Gioyes

Gioyes rounds out the CHOGAN product world with modern jewelry and lifestyle accessories. The brand stands for elegance, modern design and stylish gift ideas — perfect for skillfully combining everyday life and fashion.

  • Timeless, elegant designs
  • Stylish gift ideas for every occasion
  • Versatile and easy to combine
  • Modern design with an Italian touch
Italian indulgence

Litaliani

Litaliani brings Italian food culture straight to your home — with Italian specialties, coffee and high-quality foods. The brand conveys quality, tradition and Mediterranean flair for everyday moments of enjoyment.

  • Authentic Italian specialties
  • High-quality food and coffee
  • Carefully selected producers
  • Mediterranean lifestyle for connoisseurs
High-quality fashion with Italian style

COTTON RICH

Cotton Rich is CHOGAN's fashion and apparel brand, standing for modern, high-quality casual wear with a focus on comfort, quality and Italian style sensibility. The brand combines timeless design, premium materials and modern everyday fashion with pleasant wearing comfort. Cotton-rich fabrics, soft materials and durable quality are the focus — a deliberate stance against fast fashion.

  • T-shirts, hoodies, leisurewear & casual wear
  • High-quality cotton fabrics & soft materials
  • Timeless design with Italian style sensibility
  • Durable quality instead of fast fashion
  • Versatile, modern basics
Eyewear & modern glasses design

KLEYES

KLEYES is the eyewear and glasses brand within the CHOGAN world. The brand combines modern design, lifestyle, fashion and style. With sunglasses, fashion eyewear and modern glasses models, KLEYES highlights style consciousness and personality. It further extends CHOGAN into fashion and lifestyle accessories.

  • Sunglasses & fashion eyewear
  • Modern glasses models with Italian design
  • Highlights style consciousness and personality
  • Versatile, easy-to-combine accessories
  • Extends CHOGAN into fashion & lifestyle
Natural care for dogs & cats

CHOPET

CHOPET is CHOGAN's pet care brand, developed specifically for the care and wellbeing of dogs and cats. The focus is on natural ingredients, gentle care, coat and skin protection and pet wellbeing. The brand deliberately relies on plant-based ingredients, skin-friendly formulations and practical everyday applications.

  • Plant-based ingredients & skin-friendly formulations
  • Gentle care for dogs and cats
  • Coat and skin protection with natural active ingredients
  • Practical pet care products
  • Extends CHOGAN with pet care & natural animal wellbeing
Luxurious home fragrances & Italian living feeling

Cooperativa Profumieri

Cooperativa Profumieri is the exclusive home fragrance brand within the CHOGAN world, standing for stylish scent concepts, an elegant living atmosphere and Italian lifestyle feeling. The high-quality fragrance essences are evenly diffused through the room via wooden reed sticks, creating pleasant air, a long-lasting scent atmosphere and a modern feel for the home. Ideal for living rooms, offices or as a gift idea.

  • Room fragrances & fragrance diffusers with wooden reed sticks
  • Elegant premium look & high-quality fragrance compositions
  • Long-lasting fragrance atmosphere for stylish moments of comfort
  • Ideal for living rooms, offices or entryways
  • A popular high-quality gift idea
Luxurious high-end anti-aging care

Peptilux

Peptilux is CHOGAN's exclusive high-end anti-aging brand, developed specifically for modern, sophisticated facial care. The focus is on innovative peptide technologies, premium active-ingredient care, skin firming and regeneration. The formulas are developed in Italian laboratories and are based on modern active-ingredient combinations, patented complexes and specifically developed anti-aging systems. The line is complemented by PEPTILUX MEN — tailored specifically to the needs of men's skin.

  • Innovative peptide technologies for skin elasticity & collagen
  • Day, night and eye care for discerning skin
  • Dedicated PEPTILUX MEN line for men's skin
  • Developed in Italian laboratories with patented complexes
  • Luxury anti-aging & premium skincare positioning

Convinced by this product world?

Then recommend it as an independent CHOGAN advisor — possible alongside your job.