CHOGAN Starter Kit 2026 – Cost, Activation & Comparison
Anyone wanting to start as a CHOGAN sales partner quickly encounters terms like starter kit, Duftkoffer, points or PT, and activation. At the same time, there are various starter packages for different product areas and goals.
But which CHOGAN Starter Kit really suits you? Perhaps you mainly want to work with perfume, present household products, focus on wellness, or launch your business straight away with a larger product range.
On this page we show you the different options and explain step by step what you should pay attention to when getting started.
CHOGAN Starter Kit – what actually is it?
A CHOGAN Starter Kit is an entry package for new sales partners. Depending on the variant, it contains different products, fragrance samples, presentation materials and product areas. It is therefore less a "goods package" than a working tool: you can get to know products yourself, show them to others and have your first conversations without first building up a large stock.
Important to know: there is not automatically one kit that is optimal for everyone. A Duftkoffer is worth its weight in gold for personal fragrance consultations – for someone who mainly wants to demonstrate household products in their own neighbourhood, it might be the wrong first investment.
That's why an honest look at your own starting position is worthwhile before ordering. Anyone who knows how and with whom they want to work will almost automatically choose the right kit.
The choice depends on …
- Your budget at the start
- Your personal product interests
- Your target audience and your environment
- Your planned sales channel – online or offline
- The planned scope: as a side activity or with a clear growth goal
- Personal consultation, social media, presentations and events
CHOGAN registration and activation are not the same
Create an account
Using a referral or registration link, you create a personal CHOGAN account. This is free and does not commit you to anything. However, sales partner status is not yet activated at this point.
Qualifying first order
The qualifying first order follows next. Only this activates sales partner status for the first time, allowing you to buy at partner conditions.
130 PT
For initial activation as a CHOGAN sales partner, your qualifying first order currently needs to reach at least 130 PT.
Price ≠ PT
The euro value of goods in an order and its point value (PT) are not identical. Every product and every starter kit has its own point value. Statements like "€130 automatically equals 130 PT" are therefore incorrect.
Before completing a qualifying first order, you should therefore always check how many PT your cart actually contains. Depending on the starter kit, the activation requirement may already be fully met – with smaller kits, additional products may be necessary.
And what happens after activation?
300 PT rolling over 6 months
For active sales partner status to be maintained, activity conditions apply. Currently that means at least 300 PT within the current month plus the preceding 5 months. The time window runs on a rolling basis – your own points (AP) and customer/referral points (CP) both count.
No mandatory monthly order
There is no classic monthly order requirement.
Points are accumulated
You collect the 300 PT on a rolling basis over the current month and the preceding 5 months – AP and CP both count.
Two separate rules
Initial activation (130 PT plus starter kit in one order) and maintaining status (300 PT rolling over 6 months) are not the same thing.
Which CHOGAN entry point suits you?
Five typical starting situations – and the matching starter kit for each.
Start CHOGAN affordably – the flexible Smart Start
Not everyone needs to buy a large kit right away. A smaller entry can make sense for beginners, for a side-business start, with a small budget, with a very individual product selection – and for anyone who first wants to get to know CHOGAN at their own pace.
The Business Starter LITE contains 42 fragrance samples and marketing material. This already allows you to hold first fragrance conversations without taking a big financial risk. The "Printed" variant additionally adds printed material for in-person conversations.
An important BeyondFragrance tip: don't buy products at random just to reach the required PT. Instead, deliberately add products that you test yourself, that you can show customers, that you use for content or that fit a small demonstration range. This way your cart works twice as hard: it fulfils the activation requirement and becomes your first working material.
Business Starter LITE
60,00 €42 fragrance samples and marketing material for a flexible start.
Business Starter LITE Printed
65,00 €42 fragrance samples plus printed marketing material.
CHOGAN Duftkoffer & Olfazeta Starter Kit
For many sales partners, perfume is the easiest entry point because interested people can try fragrances directly. A fragrance doesn't convince through arguments but through the first impression on the skin – exactly what the Olfazeta Duftkoffer is built for.
Typical approaches are personal fragrance consultations, recommendations among friends and acquaintances, small fragrance evenings, and stands and presentations at markets, fairs and regional events. A Duftkoffer is also great for social media: it gives you visual material, structure and a common thread for content and recommendations.
Besides the fragrance samples, the kit also includes fragrance cards and catalogues of the other CHOGAN brands – so during a conversation you can always move on to skincare, make-up, household or wellness without needing a second kit for it.
Kit OLFAZETA
159,90 €The classic Duftkoffer: fragrance samples from the Olfazeta collection, fragrance cards and catalogues of all CHOGAN brands.
Olfazeta fragrance case unboxing
See what's inside the case and how it is organised.
The fragrance case has convinced me
CHOGAN Brilhome Starter Kit – focus on household
Household products have one decisive advantage: they are constantly needed. Once someone is convinced, experience shows they tend to reorder regularly – this creates a more stable customer base than one-off purchases.
The Brilhome Kit is the specialist for home care. It is particularly suitable if you want to demonstrate cleaning, laundry and care products live – in your own household, with acquaintances, at in-person presentations or in short videos where the effect is directly visible.
This area is also strong as a complement: anyone already working with fragrances can offer household products as a second pillar and thereby reach a completely different target audience.
Kit BRILHOME
349,00 €The specialist for home care: cleaning and laundry products to demonstrate, test and recommend.
CHOGAN LOLÛM Starter Kit – focus on wellness & essential oils
Wellness and essential oils appeal to people who consciously pay attention to their body, recovery and daily routines. LOLÛM is the newest of these areas and therefore interesting for getting started – many interested people don't yet know the products.
The LOLÛM Business Starter (BSKLO01, €199.90 / 163 PT) contains plant oil blends, essential oil blends and the LOLÛM catalogue. This allows you to explain applications, show combinations and hold consultations that go well beyond a pure product sale.
Note: the separate LOLÛM Seller Kit (LOBNDS1, €209.61 / 171 PT) is intended exclusively for already active consultants and is not a starter kit for a new entry.
This kit makes particular sense if you already move in an environment where wellness, massage, yoga, cosmetics or conscious self-care play a role.
LOLÛM Business Starter
199,90 €The entry kit for the wellness area: plant oil blends, essential oil blends and the LOLÛM catalogue.
CHOGAN Gold Kit & Platinum Kit – the bigger entry point
Anyone who wants to start broadly positioned from the outset will find the right foundation in the larger kits. Gold and Platinum bundle several product areas in one package – from fragrances to skincare and make-up through to household products and food supplements.
Both kits additionally unlock a level in the Ambassador Programme right away: the Gold Kit unlocks Gold status, the Platinum Kit unlocks Platinum status. This is linked to additional benefits for active partners.
A larger kit is not a must and not a shortcut to results either. It is worthwhile above all if you already know that you want to serve several product areas in parallel and need demonstration goods for that right away. Anyone still at the beginning often does better, and more relaxed, with a smaller entry.
Kit GOLD
309,90 €A broad product mix from several brands, including immediate unlocking of Gold status.
Kit PLATINUM
619,90 €The biggest entry package: fragrances, make-up, skincare, household and wellness in one set – including Platinum status.
All CHOGAN Starter Kits at a glance
Prices according to the current CHOGAN price list. Check the point value of your cart directly with CHOGAN before completing the order.
| Starter Kit | Focus | Price | PT | Special feature |
|---|---|---|---|---|
| Business Starter LITE | Start flexibly & affordably | 60,00 € | 48 PT | — |
| Business Starter LITE Printed | Start flexibly & affordably | 65,00 € | 52 PT | — |
| Kit OLFAZETA | Focus on perfume & Olfazeta | 159,90 € | 131 PT | — |
| Kit BRILHOME | Focus on household & Brilhome | 349,00 € | 269 PT | Goods value over €550 |
| LOLÛM Business Starter | Focus on LOLÛM | 199,90 € | 163 PT | — |
| Kit GOLD | Gold, Platinum & a bigger entry | 309,90 € | 258 PT | Goods value over €470 · Gold status in the Ambassador Programme |
| Kit PLATINUM | Gold, Platinum & a bigger entry | 619,90 € | 502 PT | Goods value over €1,100 (around 45% price advantage) · Platinum status in the Ambassador Programme |
Note: prices and kit contents can be adjusted by CHOGAN. The current display in the official CHOGAN shop or back office always takes precedence. The point value (PT) is not equivalent to the euro price.
Found the right starter kit?
Register for free first — then choose your kit calmly together with your advisor.
FAQ about the CHOGAN Starter Kits
How much does a CHOGAN Starter Kit cost?+
The entry packages cover a wide range: the Business Starter LITE is €60.00, the Olfazeta Duftkoffer €159.90, the LOLÛM Business Starter €199.90, the Gold Kit €309.90, the Brilhome Kit €349.00 and the Platinum Kit €619.90. Which kit makes sense depends on budget, product interest and planned sales channel.
How many points do I need for activation as a CHOGAN sales partner?+
For initial activation as a CHOGAN sales partner, the qualifying first order currently needs to reach at least 130 PT. The euro price and the point value of an order are not identical – so check your PT total directly in the cart before checking out.
Is €130 automatically 130 PT?+
No. Price and PT are two separate figures. Every product and every starter kit has its own point value. As a result, an order with a high euro value can contain fewer PT than expected – and vice versa.
Do I have to order every month?+
No, there is no classic mandatory monthly order. However, activity conditions apply to keep active sales partner status: currently, at least 300 PT must be reached across the current month plus the preceding 5 months combined. The time window runs on a rolling basis; both your own points (AP) and customer/referral points (CP) count.
What is the difference between registration and activation?+
Registration is the creation of a personal CHOGAN account via a referral link – it is free. Activation as a sales partner then follows through the qualifying first order with currently at least 130 PT. A plain registration therefore does not yet mean an activated sales partner status.
Which CHOGAN Starter Kit is the best?+
There is no kit that is optimal for everyone. If perfume is your focus, the Duftkoffer is a good choice. If you want to demonstrate household products, Brilhome is more suitable. For wellness and essential oils, LOLÛM fits well, and if you want to start broadly positioned, take a look at Gold or Platinum.
Do I need additional products besides the kit?+
That depends on the point value of the kit you choose. Larger kits often already fully meet the activation requirement of 130 PT, while with smaller kits additional products may be necessary. It makes sense to choose products you want to test yourself or show to customers.
What does Ambassador status offer?+
The Gold and Platinum kits unlock a higher level in the Ambassador Programme right away. This is linked to additional benefits for active partners. However, the status replaces neither activation nor the ongoing activity conditions.
Still unsure which kit fits?
Your advisor will go through budget, product focus and goals with you.
Related topics on BeyondFragrance
Become a CHOGAN sales partner
The model, registration and getting started at a glance.
View the CHOGAN earnings model
How income from sales and team activity can arise.
More about BeyondFragrance partner support
Onboarding, sales aids and support within the team.
Find your matching fragrance with the Duftfinder
Discover Olfazeta alternatives for well-known fragrance profiles.
View products in the shop
Range, product information and availability.
Knowledge & guides
Background on CHOGAN, fragrances and the business model.
Frequently asked questions
Short answers to specific individual questions.
Still unsure which kit suits you?
We'll calmly go through your starting position with you – budget, product area, target audience and planned sales channel. Afterwards you'll know which starter kit makes sense and how to put together the 130 PT for activation properly.
Note: self-employed activity comes with entrepreneurial responsibility. There is no guaranteed income. Personal results depend, among other things, on your own effort, sales activity, customer base, way of working, time invested and, where applicable, the development of your own team.